10 Fleet Place.   Photography courtesy of WISH London.

10 Fleet Place. Photography courtesy of WISH London.

Bespoke Rug Design Service

Established over two decades, Loophouse provides innovative rug and carpet design to interior designers and architects as well as private clients globally. Custom Design is a major part of our business attracting commissions from many household names who have all previously benefited from the unique and friendly Loophouse consultancy service.

From the start we carefully review the needs of your commission and are mindful of the essential elements that your individual project requires. Through dialogue we review design, size, colour, texture, quality and location, carefully tailoring the product to fulfil a client's brief beyond expectation.

All our custom rugs and carpets are handmade to order from 100% New Zealand wool, which offers the clarity of yarn to attain perfection in colour. Working with wool presents a feel good factor and provides acoustic attributes that benefit the users of your space and improves  your environment.

Choosing the correct design is paramount; design selection is made from either our in-house Signature collections or we can start from scratch and create a completely custom made solution.


Signature designs that are exclusive to the Loophouse studio offer a myriad of design options. Whether you are looking for a linear, organic, floral, geometric pattern, or a rich texture or colour transition, these signature pieces present unique and original design solutions for your hand made rug requirements.


Each in-house design can be presented as seen or used as a starting point for your bespoke rug design idea.


Our production capacity allows any size and quantity of rug to be made; so whether you are looking for a rug or carpet for a corporate or public space, a living or dining room, a retail roll-out, a University, a Government Building or 160 rugs for a luxury hotel, our production capabilities can be tailored to meet your needs.

loophouse rugs specified for the Topshop footwear areas in store, providing a striking design statement and underfoot luxury. With rugs at Topshop's flagship store in Oxford Street, the fabulous Topshop Pad  at The Shoe Galleries, Selfridges, Topshop New York and Singapore these rugs have a truly diva-esque contract to model and perform.


Consideration to providing you with the right quality and texture is essential to the performance of our products over their lifetime.


Together we review and select the most suitable material, pile heights and quality for your individual project’s location.


Similar consideration is given to your budget requirements with Loophouse providing suitable options delivered at competitive price points.


Due to our many years of expertise, we can sketch and tease out a design that is truly unique to the needs of your project and your specific brief. Forever developing and evolving our Custom Design service, we continue to adapt and adjust to changes in taste, trend and attitude.


Throughout these transitions we hold strong to our roots and perspective on design, maintaining and developing top quality luxurious rugs and carpets.

We are proud of the breath and diversity of our projects and we are extremely privileged to count the some amazing companies amongst some of our clients. View our Clients + Projects to discover some of our previous custom design work.


In addition, our extensive Loophouse Design Library offers over 2,500 archive designs that instigate conversation and offer  further design permutations for you and your client’s review. These are presented in a simple “lightbox” online presentation.

Colour plays a vital part to any environment. At Loophouse we understand the importance of colour, offering an extensive colour palette of 360 shades, seen as individual colour pom tufts from 100% New Zealand wool.

Discover our 360 Colourbox to explore the palettes and colourways from our Signature collections.